A great opportunity has presented itself – four strong and diverse generations are currently in the marketplace right now. The key to success is to understand the best message that speaks to each generation, what each values then how to utilize their behavior and motivations to better present and position your product to increase sales. Gain insight on each generation’s outlook and preference to gain the edge in marketing. Discover the best sales approach by fully appreciating the uniqueness of each generation. This session gives ready to implement ideas and strategies to maximize each lead from all generations.

Learning Points: Generations Defined, Unique Traits, Behaviors and Trends, Preferences & Perspectives, Appealing Marketing Messages, Ideal Visuals & Images, Methods to Connect & Build Rapport , Buying Motivators, Proven Closing Tactics, Best Forms of Communication & Follow Up, Generation Next- Outlook of What Is Come

Leadership: Principals To Live By          

Leadership is an opportunity to pick up the challenge or ignore it. The position that one holds does not make them a quality leader -- but a leader can make a position. True leaders encourage others to set goals and to achieve objectives that symbolize the values and vision of the company. Managers who strive to improve leadership abilities will lead their teams to higher achievements through goal setting and efficiency. Managers can inspire and motivate the team every step of the way empowering them to bring out their best potential.

Learning Points: Performance Excellence / How to be an Effective Communicator / Best Practices / How to Build a Team / Importance of Respect

Dominate The Market: Tools and Techniques to Make It Happen 

You can be the leader in your market by seizing the opportunity for it is yours to take! In order for it to happen it takes a purposeful plan, determination and passion! This session will give you a boost and guidance by focusing on the “drivers” that result in desired outcomes. Learn how to utilize all the tools in successful marketing and sales strategies.  Discover tips on how to effectively set realistic goals and priorities to reach higher levels of performance. You will gain a new perspective to successfully gain the advantage plus pointers on how to maintain and sustain the competitive edge in the future.

Learning Points: Success Factors & Drivers / Where is the Opportunity? / Keys To Goal Setting / Teamwork / Expand Business with Relationships / Max Impact Ideas in Sales, Marketing & Service / Biggest Challenge Solutions / 30 Days to Dominate

Marketing Outreach: Proven Ideas & Strategies To Generate Qualified Traffic Today

Want to generate qualified traffic today? Need inspiration and ideas to jumpstart successful outreach efforts? Don’t miss this popular seminar to learn how to get the phone ringing and create a steady flow of quality leads to your community. Come discover fun and easy outreach ideas to attract referrals PLUS uncover the secrets and steps behind a successful outreach visit. Gain over 100 ready-to-implement ideas and strategies in an interactive and rewarding program.

Learning Points: Benefits / Keys To Connect / How To Build a Referral Network / Top Referral Sources & Locations  / Perfect Your Pitch / Steps of a Successful Outreach Visit / Essential Tools / Ideas To Fill Outreach Calendar For A Year

Maximum Marketing: The Ultimate Focus to Increase Occupancy

Dig in to uncover the success that lies within your community. Discover your community’s unique selling points to your offering apart from the rest of competition by creating your own Differential Factor. Become a Marketing Pro by learning the essential elements needed for successful marketing efforts, understand the fundamentals of marketing, how to evaluate all marketing tools plus learn the steps to create a winning marketing plan full of proactive outreach ideas. Learn the latest in national marketing trends, solutions and tactics to push your efforts to exceed leasing and occupancy goals. You will leave this session with a new perspective and targeted goals to increase results to achieve a greater ROI.

Learning Points: Marketing Fundamentals/ Why Brainstorming, Planning and Tracking are Critical / Components of a Winning Marketing Plan / Create A Differential Factor / Opportunity To Gain The Edge / Proven Ideas for Marketing & Outreach

Seize the Day: Increase Productivity to Get Results

Are you feeling stretched, stressed and time-starved? Time is our most valuable resource. Once it is gone—it is gone forever. Attend this session to learn how to maximize every minute by setting goals and moving forward with results-oriented activities.  Discover how to evaluate your own natural time management preferences and tendencies to see the best way to efficiently tackle the day no matter what is thrown at you. Find out how to recognize, address and overcome procrastination and other time wasters to increase the level of productivity. Attendees will gain the tools to become organized and resourceful to focus on big-payoff activities such as customer service, sales and building business. Make time your ally not the enemy to fully maximize every minute of the day!

Learning Points: What is your Style? / Master Time / Improve Time Management Skills / Tools & Resources / Tricks to Avoid Time Wasters / Tips to Work Smarter / How to Set Priorities to Achieve Success

Your Next Lease is Calling! Effective Techniques to Maximize Telephone Sales

Do you want to increase your leasing numbers? You will have all the tools you need after attending this workshop enabling you to re-focus your energy on improving telephone skills with The Steps to a Successful Phone Call, Power Questions and Mastering the Art of Listening. This seminar will show how fun the phone really can be and can make you a Leasing Superstar!

Closing Tactics: Skills and Techniques to Improve Leasing Performance

Need to improve your closing ratio? Want new and successful methods to capture and close more leads? By attending this seminar you will increase your confidence to negotiate and successfully close effectively by focusing on the customer’s needs, proving value and then inviting them to become a resident. Learn how to gain commitment and the “lines” leading you to obtaining the deposit. You will depart this class with the belief that “closing” is not the end of the sales cycle but the beginning of long-term relationship with your residents.

KEYNOTE PROGRAMS:

Innovative Ideas & Trends from Across the Country

Trends may come and go at lighting speed however some are coming into the mainstream! Be prepared to be “wow’ed” with the latest crazes, timely research and far-out ideas including consumer behaviors, market confidence, social media movement, real time reviews, the new luxury, and best-of-the-best customer service trends. Find out what trends are coming and how these movements will affect our resident along with the multifamily industry in general. Become inspired by the creative and marketing pioneers in and outside of our industry -- guaranteed to spark innovation in all who attend!

BRAND NEW! Seven Deadly Customer Service Mistakes You Can’t Afford to Make!

Customer service is an essential aspect of our industry and should not be seen as an extension of it. A company’s most vital asset is its customers for without them, we would not and could not exist. Zero-in on the areas that really matter and gain tips to improve the customer experience. Discover techniques to not fall into the deadly “mistakes” trap that cause customer dissatisfaction leading to a move-out or loss of business. You will leave this session with the ready to implement ideas on how to offer a positive experience that exceeds the customer’s expectations and how to train the team to offer and provide world-class service.

Seize the Day: Increase Productivity to Get Results

If you are feeling stretched, stressed and time-starved? This program is just what you need to find the best way to efficiently tackle the day no matter what is thrown at you. Learn how to recognize, address and overcome procrastination and other time wasters to increase the level of productivity. Find out how to become organized and prepared to focus more attention on big-payoff activities such as customer service, sales and building business. Make time your ally not the enemy to maximize the day!

Leadership: Principals To Live By

No matter the numerous hats worn everyday, successful managers know that leading the on-site team to achieve the greatest accomplishments is priority #1. This inspiring program highlights the foundation of an effective leader, essentials to team building, importance of communication. Attendees will discover the secrets of winning managers who search for solutions to the biggest challenges. Leave with the knowledge that the manager makes the difference to motivate a team bringing out best abilities in all.

Six Simple Steps To Lead & Succeed

If you desire to improve leadership skills or want to achieve a higher level of success – Attend this exciting program to learn the “driving factors” of winners, essential tools, role of leadership, teamwork and how to tap into opportunity.  Once one creates purpose and set the goals -- Triumph is within reach! 

The Keys to Build & Expand Relationships in Business

Creating & maintaining relationships can be core to all achieving to a successful and rewarding career. It is a way of life built on a strong foundation, clarity of purpose and a great attitude to serve and support colleagues and other contacts. Find out how these win-win interactions can connect one to unlimited opportunities to create and leverage a winning career. This thought provoking program shares the secrets to grow and develop relationships in the business world.

Leasing Superstar Celebration

What does it take to be a superstar? Let’s celebrate the stellar sales team who shine brightly in the world of leasing. One cannot deny the extraordinary characteristics and talents of this special group such a positive attitude, enthusiasm and dedication. Enjoy this fun and motivating program highlights what we can all learn from those who live and breathe to sell!

ACCOLADES FOR AMY KOSNIKOWSKI: Education Programs

“I feel so fortunate that our company found Amy Kosnikowski to utilize her talents and ideas to succeed. Her professionalism, presentation and demeanor are all top notch. Amy is such a great educator with her ability to relate with attendees and she is truly a “breath of fresh air” all companies can use from time to time. We saw great results from the class that we are bringing her back!” –Kelly Daughtry, Director of Training, Fairway Management, Inc

“HAA have had the opportunity to host four sessions with Amy Kosnikowski over the last two years and she remains one of our more popular presenters. While surely engaging and enthusiastic, Amy's timely material and attention to detail are what set her apart from her peers. She is also an absolute joy to work with; her reliability and consummate professionalism is truly a value-added benefit for today's education program planners.” –Emily Hilton, VP of Professional Development, Houston Apartment Foundation

“I would sincerely recommend Amy to present education programs for it will directly benefit your team and members. You’ll see immediate results through improved employee performance and attitude.”  –JoAnna Dougan, Charlotte Apartment Association, Deputy Executive Director

“I cannot remember the last time I was so moved by such a dynamic speaker like Amy Kosnikowski. Amy was not only professional but warm, welcoming and very ‘real’ in her instruction. I was most impressed by her ability to communicate to the attendees that if we can dream it – we can do it. I feel like I have unlimited future since this course. I would strongly recommend Amy.” –David McMurry, Ghertner & Co.

“Amy’s energy and down-to-earth approach hits home! She has fresh ideas to old problems! Amy's facilitation style is natural and energetic without being overwhelming. She listens to the students, encourages them to participate and helps them have fun while developing their skills-- truly remarkable skills!" -Mindy McCorkle, Operations Director, Blue Ridge Companies

“Amy was an incredible instructor! Her presentation style combined with her experience in the industry created a highly effective learning environment. She was very helpful and sincerely interested in all of the student’s needs.” –Erica Sherman, Gables Residential

“Thank you for the positive encouragement. Amy is a WONDERFUL teacher making it so easy to learn and listen. Amy has truly inspired me and will look for future classes that she will be teaching. Amy has helped me start fresh with a positive attitude to be all I can be in leasing.” –Christina Worrell

“Amy is a great presenter who is so enthusiastic and passionate! Amy gave me ideas that are easy to implement. Very motivational!” – Angie Knipster

“Amy- Thank you very much! This was one of the best leasing classes I have ever attended! I learned tons of leasing and closing tips. Plus you highlighted how important I am in my position” -Kelly Rupard, Leasing Professional

“The leasing workshop lead by Amy was very beneficial and the best leasing class I’ve been to yet!”  –Sarah Austin, Crosland Companies

"Amy gave me awesome ideas that will help me lease and market my community!"  –Crystal Weathers, Bridges at Pelham

“I needed that seminar! Thank you, Amy!” –J. Pearholt